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market research: Meaning and Definition of
mar'ket re'search
Pronunciation: [key]
- the gathering and studying of data relating to consumer preferences, purchasing power, etc., esp. prior to introducing a product on the market.
mar•ket-re•search
Pronunciation: (mär'kit-rē'sûrch, -ri-sûrch'), [key]
— v.t.
- to conduct market research on.
